“Marketing used to be about making a myth and telling it.
Now it’s about telling a truth and sharing it.”
Marc Mathieu
Are you looking to get a competitive edge in marketing your development?
SunLife Australia marketing focuses on the specialist sales and marketing approach to the over 50s independent living community who seek quality ‘freehold’ homes, resort-style facilities and a total sense of community, with no entry or exit fees.
From being sensitive to buyers that may well have to sell their family home, understanding their financial or health situation, the impact of a move on family and friends, along with simply the fear of packing up and moving with years of possessions collected.
Intimate knowledge of market needs and how to package an over 50s development is critical to a successful sales and marketing process.
Your opportunity
SunLife Australia offers property developers Australia-wide the opportunity to brand their development as a ‘SunLife’ Development and to appoint the SunLife Australia marketing team to market and sell their development.
The SunLife Australia team collaborates and forms strategic alliances with real estate agents, finance brokers, professional services, and builders Australia wide including a strategic alliance with Oxbridge, which has over 700 agents in Australia, as well as international connections, gives the SunLife Australia marketing platform a clear market edge.
The benefits of
SunLife Australia Marketing
A brand standard and brand recognition to create trust with prospective buyers
A clear definition of the ‘points of difference’ of the SunLife Australia product
A substantial database for direct marketing
Access through Oxbridge to over 700 agents plus international
Proven collateral and marketing material
Lead generation methodology
The Invest Retire marketing model to increase market depth
Profile of all over 50s websites and marketing magazines and organisations
A proactive telemarketing platform
Access to capital finance and debt finance
Access to key design and architectural solutions for the over 50s market
It just makes sense
SunLife Australia Marketing specialises in over 50s and over 55s independent living sales and marketing of freehold Independent Living Apartments (ILA) and Independent Living Villas (ILA) Australia wide where property developers have adopted the SunLIfe brand.
Our branding, brand standard, brand recognition and core values of quality property, resort style facilities, and a focus on community are central to our vision which our marketing and sales speaks to. Our market is not just retirement, but to the ever growing community of those still working full or part-time as well as retirees. Like minded people who want to enjoy a total sense of community.
What is SunLife Australia not?
It is important to understand what SunLife Australia is not. SunLife Australia and hence SunLife Australia Marketing is not involved in high care, as that is a specialised area. We do not generally provide doctor, hairdressing or other services such as that ‘on site’ as we encourage the residents as part of community life to be involved in the broader town or city community.
However, while SunLife does not provide ‘high care’ services we build relationships with a whole range of in-home care providers both government and private, an essential element in retirement communities and an important part of the SunLife brand standard.
What is SunLife Australia not?
It is important to understand what SunLife Australia is not. SunLife Australia and hence SunLife Oxbridge is not involved in high care, as that is a specialised area. We do not generally provide doctor, hairdressing or other services such as that ‘on site’ as we encourage the residents as part of community life to be involved in the broader town or city community.
However, while SunLife does not provide ‘high care’ services we build relationships with a whole range of in-home care providers both government and private, an essential element in retirement communities and an important part of the SunLife brand standard.
What about research?
SunLife Oxbridge can undertake research of a prospective market and identify key marketing and sales opportunities, formulating a strategy, and then producing and delivering the material to a developer. The marketing coordination of SunLife Oxbridge marketing brings all the areas together to be effective and streamlined.
What are the costs?
Depending on the scope of marketing and sales chosen by the developer as well as the size of the project itself, will determine the costs involved. This will be assessed on a case by case basis but generally involves commission and a marketing retainer.
Why should I choose SunLife Australia marketing over another company?
SunLife Australia marketing are specialists in this type of marketing, we know the product and are continually researching improved means of optimising market reach.
As developers ourselves we are performance orientated and seek to maximise results while minimising the project costs for developers. We intimately know your concerns, risks, and what is at stake.
What are the steps from here?
As we are developers ourselves, we have a philosophy which is results focused and this is instilled in our approach. A property developer needs to clearly identify the attributes of the site to be developed and work with us to establish demand and sales factors .
We work to clearly understand development status as to land ownership, approvals and prospective development program and can then provide a preliminary proposal for consideration. If adopted, we then provide a comprehensive market scope proposal which includes costing and the market program.
How long does each step take?
The steps will be project dependent and outlined in prior discussions for developers. We appreciate the time sensitive nature of development and for this reason want to minimise the time for each step, however, we also recognise the importance of careful planning to maximise results.
What are your previous completed projects?
We have numerous successful developments across Australia including Ramada Hervey Bay, Dockside Mildura, Sky Gardens in Mt Gravatt, and many more. After seeing the potential in the over 50s retirement living we have focused on this market with developments such as BayLife and Summerfield.
Who are your strategic partners?
Through developing around Australia, we have forged important sales and marketing relationships. For example, our partnership with OxBridge allows us access to over 700 agents around Australia to sell property through.
Who are your strategic partners?
Through developing around Australia, we have forged important sales and marketing relationships. For example, our partnership with Oxbridge allows us access to over 700 agents around Australia to sell property through.
What is your capital raising methodology?
Capital raising is a complicated legal and financial process that takes years to gain expertise in. We have raised millions of dollars by issuing a project specific Prospectus through ASIC, or alternatively a PDS. Importantly, we have successfully raised capital for numerous developments and this expertise can provide developers a tremendous advantage to get a project going.
What is your lead generation methodology?
Our lead methodology spans across all media – digital, print, radio, and TV. Return on investment is a key consideration when marketing and we have fine tuned our techniques to optimise each dollar spent.
Why is your product packaging superior to other developers?
Our experience is key here. Through numerous developments we know what the market sensibilities are and how to deliver it.
Why is your Sales and Marketing more effective than other groups?
Firstly, we are not just sales and marketers, as we understand property development intimately, we understand the needs of developers and can see the ‘bigger picture’ other sales and marketing groups often miss. Secondly, through our developments we have established an extensive database of buyers and we have proven techniques to generate substantial leads.
How are your property mechanics advantageous?
We are experts in the numbers. Having a financially sound property model is essential to make a project work. We can show you how we have successfully structured the property mechanics of numerous developments.
What kind of marketing material can you produce?
We can provide a comprehensive marketing and sales suite across digital and print, importantly, we can do this cost effectively.
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